YOU DIDN'T GO CAMPING 
TO BE AWAKE AT 2AM.

5 Reasons Campers Are Finally Rethinking the Humble Camping Pillow

SKIP TO REASONS

Research & Compromise

You researched the tent.

You chose the sleeping bag.

You upgraded the mattress.

Then, when it came to the thing underneath your head...

 

you compromised.

A tiny inflatable.

A pillow that's too high.

One that's too flat.

A rolled-up hoodie.

Or eventually...

 

your giant bedroom pillow taking up half the boot.

There has to be a better middle ground.

That's exactly why we created ARLEL.

 

A proper-feeling, adjustable pillow designed specifically for camping.

GET YOURS RISK FREE FOR 90 DAYS

Sound Familiar?

10:00PM

You've finally got the kids settled.

Camp is quiet.

You climb into bed exhausted.

This is nice.

 

12:30AM

Turn over.

Adjust the pillow.

Maybe remove some air.

Try again.

 

2:07AM

You're awake.

Again.

Pillow moved.

Neck doesn't feel right.

So you put your arm underneath it.

 

4:03AM

The hoodie becomes a pillow booster.

"Why didn't I just bring my pillow from home?"

 

6:14AM

"MUM! DAD! COME OUTSIDE!"

The kids are ready for the day.

You aren't.

And that's the frustrating part.

You didn't go camping just to sleep.

You went to make memories with the people inside that tent.

 

The night is supposed to prepare you for that — not take away from it.

The Problem Isn't That Camping Pillows Are Bad

They're Usually Solving the Wrong Problem.

 

Traditional camping pillows are designed around one overriding objective:

 

MAKE IT SMALL.

And that makes perfect sense.

Nobody wants another enormous item inside an already-packed car.

So inflatable pillows became the obvious solution.

Small.

Light.

Packable.

Practical.

 

Until it's time to actually sleep on one.

Because the pillow underneath your head has a very different job at 2AM than it does while sitting inside your backpack.

 

And that's where the compromise begins.

So What Are Your Options?

OPTION 1 — THE TINY CAMPING PILLOW

Fantastic for packing.

But if it doesn't feel right, you can spend the night adjusting it, folding it, putting your arm underneath it or stuffing clothing beneath it.

 

OPTION 2 — YOUR BEDROOM PILLOW

Feels familiar.

Problem solved.

Until Mum, Dad and the kids all bring one.

Now four bulky pillows are competing with the tent, mattresses, sleeping bags, clothes, food, chairs and everything else required for a family camping trip.

 

OPTION 3 — ACCEPT THAT "IT'S JUST CAMPING"

This is what we wanted to challenge.

What if you didn't have to choose between comfort and practicality?

 

That question became ARLEL.

REASON 1 OF 5

IT FEELS LIKE A REAL PILLOW.

 

Because the best way to improve an inflatable pillow wasn't to make another inflatable pillow.

 

Inflatable camping pillows have one enormous advantage.

They pack incredibly small.

But an air chamber behaves very differently underneath your head than the pillow you're accustomed to sleeping on at home.

So we removed the air chamber entirely.

Inside ARLEL is a blend of shredded memory and support foam.

It compresses.

Contours.

Moves with you.

You can put your arm underneath it.

You can scrunch it.

You can settle into it.

In other words...

It behaves like a pillow.

Because after a full day outdoors, the last thing you should need to learn is how to sleep on your camping gear.

Reason 2 of 5

YOU DECIDE HOW HIGH YOUR PILLOW SHOULD BE.

 

Not us.

 

This is one of the biggest problems with buying a pillow.

There is no universally perfect height.

A side sleeper may want something completely different from a back sleeper.

Your shoulders matter.

Your mattress matters.

Your sleeping position matters.

You matter.

 

So instead of ARLEL deciding what should feel comfortable...

we give you control.

 

Open the inner pillow.

TOO HIGH?

Remove some fill.

 

TOO LOW?

Add some back.

 

Experiment until you've found your preferred loft.

Then zip it up.

Done.

 

No folding your pillow in half.

No hoodie underneath it.

No balancing two pillows together.

No repeatedly adding and removing air.

Your pillow adjusts to you.

 

You don't adjust to your pillow.

Reason 3 of 5

IT SOLVES THE "JUST BRING YOUR PILLOW FROM HOME" PROBLEM.

 

Without asking you to sacrifice the boot.

 

If you've ever given up on camping pillows and taken your bedroom pillow instead...

we understand.

 

That's basically how we got here.

Your bedroom pillow feels good because it's a proper pillow.

The problem appears when you're standing behind the car trying to pack everything.

 

One bedroom pillow is bulky.

Four?

Now you're playing camping Tetris.

 

ARLEL was designed to give you the middle ground.

 

AT CAMP

Approximately 46 × 33cm of proper pillow.

 

WHEN PACKING

Compress it into its dedicated stuff sack.

So instead of deciding between:

Comfort OR packability

you can have:

COMFORT + PACKABILITY.

 

It sounds obvious.

We thought so too.

GET YOURS - SAVE $40

Reason 4 of 5

ONE PILLOW. TWO SIDES.

 

Because Australian camping doesn't happen at one temperature.

 

That perfect winter camping pillow can feel very different when summer arrives.

 

So flip ARLEL over.

 

One side uses a polyester/polyethylene cooling fabric blend designed to provide a cooler-feeling sleeping surface.

 

The other uses a soft bamboo-blend comfort fabric.

 

Hot night?

Try one side.

 

Want something softer and cosier?

Flip it.

 

And because this is camping — where dust, dirt and children somehow find everything — the outer cover is removable and washable.

 

No batteries.

No cooling packs.

No gimmicks.

 

Just turn your pillow over.

Reason 5 of 5

BECAUSE YOU'RE NOT REALLY BUYING THIS FOR 2AM.

 

You're buying it for 7AM.

 

This is the reason that matters most.

Imagine tomorrow morning.

You unzip the tent.

The kids are already outside.

Coffee is going.

The sun is coming through the trees.

Someone wants to explore.

Someone else wants breakfast.

And for once...

you're ready to join them.

 

That's why you went camping.

Not for the tent.

Not for the mattress.

And definitely not because you're passionate about pillows.

You went to be together.

To switch off.

To explore.

To make the memories your kids will eventually call:

"Remember when we used to go camping?"

 

ARLEL is just a pillow.

It can't make your children sleep in.

It can't silence the kookaburras.

And it certainly can't stop someone needing the toilet at 3AM.

But your pillow doesn't need to be another reason you're awake.

And that's one unnecessary compromise we can help remove.

 

Real. Rest. Anywhere.

Here's What Makes ARLEL Different

It's Not Trying to Be the Smallest Pillow in Your Camping Setup.

It's trying to be the one you actually want to sleep on.

Inflatable

Pillow from home

Home like pillow comfort

Removable fill for custom loft and firmness 

No inflation required 

Cannot deflate or puncture 

Practical camping and travel size 

Packs into a travel carry bag 

Dual-sided cooling and comfort cover

NOW LET'S TALK ABOUT THE $99 ELEPHANT IN THE TENT.

"That's a lot for a camping pillow."

We get it.

If you're comparing ARLEL with a $20 inflatable...

it absolutely is.

 

And if you already sleep brilliantly on your $20 inflatable?

Keep it.

You don't need ARLEL.

 

But if you've already tried the little camping pillows...

Adjusted the air.

Folded them.

Put your hoodie underneath.

Bought another one.

Or eventually decided:

"Forget it. I'm bringing my bedroom pillow."

Then the comparison changes.

 

You're no longer comparing:

"$20 pillow vs $99 pillow."

 

You're asking:

"Do I want to keep making the same compromise every time we camp?"

 

That's the problem ARLEL was built to solve.

AND WE DON'T EXPECT YOU TO PAY $139 TO FIND OUT.

INTRODUCTORY OFFER

$139 RRP

$99

SAVE $40

 

Your ARLEL setup includes:

✓ ARLEL Adjustable Camping Pillow

Shredded memory foam + support foam fill.

✓ Dual-Sided Cover

Cooling surface + soft bamboo-blend comfort surface.

✓ Dedicated Stuff Sack

For easier packing between trips.

✓ Removable Washable Cover

Because camping gets dirty.

✓ 90-Day Comfort Guarantee

Because ultimately there's only one person who can decide whether your pillow is comfortable.

You.

 

BUYING FOR TWO?

BUY 2 FOR $174 & GET FREE SHIPPING

 

One for Mum.

One for Dad.

 

Australian Owned · 90-Day Comfort Guarantee

GET YOURS - SAVE MORE WITH A BUNDLE

THERE'S JUST ONE PROBLEM WITH SELLING PILLOWS ONLINE.

We Can't Tell You What's Comfortable.

 

We could give you another hundred reasons.

Talk about materials.

Show you photographs.

Tell you why we designed every detail.

But there's something we can't know.

 

What does it feel like underneath YOUR head?

Pillows are personal.

 

That's why we don't want you making the final decision from this page.

TAKE 90 DAYS AND DECIDE FOR YOURSELF.

Your Head Gets the Final Vote.

 

Order ARLEL.

Open it.

Adjust the fill.

Try it at home.

Remove some fill.

Add some back.

Flip it over.

Take it camping.

Give it some real nights.

 

You've got up to 90 days to decide whether ARLEL deserves a permanent place in your camping setup.

If it isn't right for you, you're covered by our 90-Day Comfort Guarantee.

 

So instead of wondering:

"Is a $99 camping pillow really worth it?"

 

There's a much easier way to answer the question.

 

Sleep on it.

SLEEP ON IT - 90 DAYS RISK FREE

TOMORROW MORNING IS THE REAL REASON

The coffee.

The quiet.

The chaos.

The kids.

The adventure.

The conversations.

The places.

The memories.

 

You already thought about your tent.

You already thought about your mattress.

You already thought about your sleeping bag.

 

Don't let the thing underneath your head become the weakest part of your sleep setup.

 

$99 INTRO OFFER · SAVE $40

90-Day Comfort Guarantee

 

Real. Rest. Anywhere.